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Should I Have A Website For My New Company? |
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Should I Have A Website For My New Company?
It is fast becoming expected for any
reputable business to have an internet presence. Your website can be
as simple as one page “About Us” with a description
of your products and services, and contact information, to a whiz bang multimedia production. Whichever type of business you have,
your customers are now looking for
you on the internet!
The power of a website cannot be underestimated, as world e‐commerce is
on the upswing. E‐commerce
observers predict that much of world trade will transpire online, and
even local businesses, like e.g. a
hardware store or cake shop, benefit from having their own website.
True enough, statistics from various sources show that the number of
Internet users continues to rise steadily,
and these users turn to the web regularly for the following reasons to
gain information, to develop a social
network, to be entertained, and to shop online.
Particularly if your company is in any of the following industries, you
should most definitely establish your
presence in cyberspace:
* Technology
* Entertainment
* Publishing
* Networking
* Travel‐related businesses
* Book and music retailing
* Investments
* Utility companies and
* Petroleum‐related businesses
While you can sell almost anything on the Internet, you stand a good
chance of making a sale with the top
selling items of computer hardware and software, information products
like e‐books and tutorials, travel
services, health and fitness products, cosmetics, books and music,
clothing and toys.
Admittedly, there are some things that are not being purchased online,
and these are usually the big ticket
items like luxury cars, high‐end jewelry, and brand new high fashion
items. Most of the retailers of these
items, however, still maintain very impressive websites as showrooms
for their premium products. These sites
generate a lot of views from potential buyers.
A website allows a
client to look at and study your products
online before deciding to buy something at your nearest outlet.
There are also companies with websites even when their businesses do
not involve any retail activity. If you
are not in the retail trade, you may still use your website to provide
comprehensive information about your
company and its business.
An informative website may also be the
starting point for business relationships
especially if contact information like an email address is published on
the site.
There are other activities that your company may conduct online in
connection with its business, such as:
* Market research
* Public relations
* Advertising
* Customer service
* Product information
* Product promotion
* Media relations
* Technical service
* Intracompany communications
You should consider what the average Internet user is like before
designing your website and choosing what
products or services to offer online. Here are some of the more common
characteristics of web users:
* They are young and between the ages of 25‐ 44 years old.
* They are educated, affluent or well‐paid.
* They prefer to spend time surfing the Net than watching TV.
* They communicate by email and by phone.
* Much of their spare time is spent browsing through websites.
So, whether your goal is to generate interest in your new company or to
conduct sales of your products online,
you can only benefit by having a website.
You may also be interested to read should my company name be the same as my domain name.
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